Salesforce is an American cloud-based software company headquartered in San Francisco, California. Founded in 1999 by Marc Benioff and his team, it is widely recognized as a global leader in customer relationship management (CRM) solutions. The company provides a platform that helps businesses manage sales, marketing, customer service, e-commerce, and analytics through cloud technology. Salesforce is known for its innovative approach of delivering software over the internet rather than traditional on-premises systems, which made it a pioneer in the Software-as-a-Service (SaaS) model. With its products like Sales Cloud, Service Cloud, Marketing Cloud, and Tableau, Salesforce empowers organizations to improve customer experiences, increase efficiency, and drive growth in a digital-first world.